Business Lab Workshop - Closing the Gap: Turning Leads Into Loyal Clients
Name:
Business Lab Workshop - Closing the Gap: Turning Leads Into Loyal Clients
Date:
May 21, 2026
Time:
11:30 AM - 1:00 PM CDT
Registration:
Register Now
Event Description:
Leads do not grow your business. Closed clients do.
This Business Lab Workshop is designed for small business owners and professionals who are generating interest but struggling to consistently convert it into revenue. In Closing the Gap: Turning Leads Into Loyal Clients, Athena West will break down how to strengthen your sales process, build confidence in conversations, and turn more prospects into paying, long-term clients.
Here are three compelling lessons you will walk away with:
1. Leads Don’t Matter If You Can’t Close Them
Understanding how to convert interest into actual clients is the most critical step in your sales process no matter how many leads you generate. You’ll learn why focusing on closing skills can dramatically improve revenue without increasing marketing spend.
2. Shift Prospects from Cost-Focused to Value-Focused
Athena will teach a powerful questioning and framing strategy to help prospects see the results and impact of your offer, not just the price tag. This mindset shift is key to increasing close rates and building trust.
3. Build a Repeatable, Confidence-Driven Sales Framework
You’ll walk away with a clear, actionable system for:
- Asking the right questions that uncover real needs
- Handling objections with confidence
- Closing more conversations successfully
Athena West
Founder/CEO, Lead to Close Coaching
Athena West is the founder and CEO of Lead To Close Coaching, a results-driven sales coaching practice that helps business owners turn more leads into paying clients. With a background as a television personality, sales leader, publisher, and coach, Athena has spent her career transforming big goals into actionable strategies that deliver measurable growth. She built Franklin Lifestyle magazine into the #1 publication in its national network, achieving a personal close rate of 60–90% in sales and reshaping how success is defined in competitive markets. Athena empowers small business owners and sales teams with proven frameworks for building rapport, overcoming objections, and closing more deals with confidence—without spending more on marketing. Her no-nonsense, individualized coaching style is rooted in real experience and tailored to help every business thrive.
Location:
Belle Springs
4715 Traders Way, Suite 200
Thompson's Station, TN 37179
4715 Traders Way, Suite 200
Thompson's Station, TN 37179
Date/Time Information:
Thursday, May 21, 2026
11:30 AM - 1 PM
11:30 AM - 1 PM
Contact Information:
Jill Murrah
Fees/Admission:
Members: FREE
Future Members / Guest: $15
Future Members / Guest: $15
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