Business Lab Workshop: Managing Marketing Agencies

Hiring a marketing agency doesn't guarantee results. Most business owners hand over their marketing, hope for the best, and discover months later they were paying for activity instead of outcomes.

Join the Spring Hill Chamber of Commerce for this Business Lab Workshop, Managing Marketing Agencies, and learn how to outsource your marketing without losing control of it. This practical session will help you understand when outsourcing makes sense, which responsibilities should stay in-house, and how to hold your marketing agency accountable from day one.

Whether you're considering hiring an agency, currently working with one, or evaluating your existing marketing investment, you'll leave with the tools to make smarter decisions and achieve better results.

Here are three key takeaways you'll walk away with:

1. Know When Outsourcing Actually Makes Sense
Learn how to determine if your business is ready to hire a marketing agency and what needs to be clearly defined before you sign with anyone.

2. Understand What to Hand Off—and What to Keep
Execution can be outsourced. Strategy shouldn't be. You'll learn where to draw that line so an agency never owns your marketing memory.

3. Hold Your Marketing Agency Accountable
Discover the questions to ask before signing a contract, the metrics you should expect to see, and the reporting rhythm that keeps agencies focused on results—not just activity.

About the Speakers

Rengie Mendoza, Business Strategist & Founder, Clienti and Renzagroup

Rengie Mendoza is a business strategist, technologist, and entrepreneur with more than 27 years of experience helping organizations solve complex challenges. Through RenzaGroup and Clienti, he helps small businesses grow through clear strategies, efficient systems, and practical decision-making.


Melissa Webb, Director of Development, Bright Apple, Inc.

Melissa Webb is the Director of Development for Bright Apple, a local nonprofit that provides healthy snacks for students. She has more than 20 years of experience in marketing and communications working with businesses throughout Middle Tennessee as the owner her communications company, Melissa Webb Communications. She is also a freelance marketing writer for the Nashville Business Journal. Melissa and her husband, Emmett, have four kids and have been married for 22 years. Melissa has been involved in the local community as a past board member of the Spring Hill Chamber of Commerce and the Spring Hill Imagination Library. She was a founding member of the Spring Hill Kiwanis Club and coordinated their Keys to Education Golf Tournament. She is currently a member of the Spring Hill Chamber of Commerce Member Relations Committee.