Job Description: The Marketing Director is responsible for developing and executing strategic marketing, branding, and communications initiatives that promote the Chamber, support member visibility, and enhance community engagement. This leadership role oversees internal and external messaging, digital content, campaign management, and media relationships to advance the Chamber’s mission and value to members and stakeholders.
DUTIES AND RESPONSIBILITIES:
-
Create and implement ongoing marketing strategies for both the Chamber and DMO.
-
Create and manage content for the Chamber and DMO websites and social media platforms.
-
Uphold and advance the Chamber’s brand identity in all communications.
-
Coordinate the development, production, and distribution of promotional and informational materials such as newsletters, brochures, videos, presentations, and advertisements.
-
Create and manage content for Chamber initiatives, programming, and event-specific promotional material.
-
Chair the Chamber’s marketing committee.
-
Take the lead in the development of other written organizational content such as: Partner/sponsor programs, sponsorship benefit menus, letters, policies, professional blogs, reports, and other materials.
-
Create and manage website search engine optimization plans for the Chamber and DMO.
-
Collaborate with the Director of Member Engagement & Programs to promote and provide communication support for Chamber events.
-
Oversee all media outreach for the organization.
-
In collaboration with the Chief Operating Officer report on any tourism marketing grants and any other grant opportunities.
-
Oversee the Spring Hill Insider orientation program (for new employees/residents) and the Spring Hill Itineraries and Influencer programs (tourism initiatives).
-
Provide metrics for all the organization’s social media and website platforms.
-
Keep current trends in both marketing and tourism industries.
-
Coordinate marketing of Chamber and DMO events, which requires attendance at events that may take place before and after business hours as directed by the Chief Executive Officer.
-
Other duties assigned by the Chief Executive Officer.
REQUIRED SKILLS AND ABILITIES:
-
Strong skills in the following areas: Communications, public relations, membership organization marketing, tourism marketing, brand management, and content creation and deployment.
-
Excellent verbal and written communication skills that may include public speaking and presentations.
-
Proficient with Canva, Microsoft Office Suite, Google Drive, and creative software tools (e.g., Adobe Creative Suite, photography, video editing software).
-
Must be a self-starter, reliable, and maintain professional appearance and behavior.
-
Demonstrated ability to handle multiple projects simultaneously.
-
Excellent organizational skills and attention to detail.
-
Strong wordpress and social media creation and management experience.
-
Excellent interpersonal skills and a personal commitment to excellence.
-
Excellent relationship building skills with members, media, and community stakeholders (including tourism and hospitality industry representatives).
PREFERRED EDUCATION AND EXPERIENCE:
-
Bachelor’s Degree in Communications, Public Relations, Marketing, or related field
-
5 years of relevant experience
-
Chamber of commerce, nonprofit membership organization, or tourism industry experience a plus
PHYSICAL REQUIREMENTS:
-
Prolonged periods in a stationary position, often standing or sitting at a desk and working on a computer
-
Frequent repetitive motions that may include the wrists, hands and/or fingers
-
Must be able to lift 35 lbs. at times
Please note this job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities that are required for this job. Duties, responsibilities, and activities may change at any time with or without notice.
